Weeks 1–2
Foundations
AI basics, your buyer, your message and voice. You build your AI Marketer.
Work Less, Earn More · 12 weeks live with Masha Nova + Warren McKee
Everything runs through you. That's why sales get whatever's left of your week.
A 12-week live program where you take your top 3 time drains off your plate and build an AI Marketer plus 7 AI agents on your own business. The hours you win back go straight into marketing and sales. (That's the whole idea behind the name.)
Counts toward your $3,000 Founding Rate · Kicks off Tue Nov 3 · Tue + Thu, 12–2 PM ET
PHOTO 1: Masha + Warren together
A normal Tuesday when everything runs through you
Inbox before coffee. 41 unread. Two of them are the same client asking the same question.
Great call with a lead. You promise to send the proposal "today."
Your VA needs you to check one thing. Then another thing. Then the first thing again.
Lunch at your desk, fixing a page that broke for no reason.
You finally open the doc for the offer you've wanted to launch since spring....
Someone needs an invoice.
Dinner. Phone face up on the table.
The proposal goes out. You're half asleep.
We've both lived this exact Tuesday. Marketing and sales got the 10:52 PM slot... if they got anything at all. 😬
You've probably said at least one of these out loud
"I'm doing everything myself and there's no time left for sales."
"I have people, but I still have to check everything."
"It's faster if I just do it myself."
"I've tried AI and a dozen tools. Nothing stuck."
"I'm making money, but I have no life."
“ If you don't have an assistant, you are an assistant. ”
And the work that actually pays you (the calls, the offers, the follow-ups) gets squeezed into whatever's left.
What being the bottleneck costs you
Quick math. Use your real numbers, nobody's watching 😅
15
140
$
That's 65 hours and $12,900 a month of your best time. $154,800 a year.
Now put those hours on sales calls and follow-ups instead. Can you imagine?
Your numbers stay on your screen. We don't save anything.
Working more hours won't fix this
Every task in your business gets done by one of four doers: you, your team, AI or tech. Whatever the other three don't do lands on you... or doesn't get done at all.
Most owners we meet already have the tools. A VA, a CRM, three AI subscriptions they forgot they're paying for. Somebody handed them a system, they loved it, and they never opened it again, because nobody sat next to them while they set it up.
So here's the idea behind the name. You do less of the work that isn't yours. You put the hours you win back into marketing and sales. For 12 weeks, live, with both of us in the room.
YouInboxInvoicesFollow-upsPostsProposalsHiringFixing pagesSales calls
Team
AI
Tech
Same business. Different week.
Here's where the work lands by week 12 when you do the work with us.
| The work | Week 1 | Week 12 |
|---|---|---|
| Follow-up after a sales call | Week 1You, at 10:52 PM | Week 12 Your Sales Agent drafts it right after the call. You hit send. |
| Posts and emails | Week 1Whenever you find time (so... never) | Week 12 Your Content Agent turns one voice note into posts that sound like you |
| Your offer | Week 1In your head, or in that doc from spring | Week 12 Live, with a price, a page and a checkout |
| Who to follow up with | Week 1Whoever you happen to remember | Week 12 Your Relationship Manager tells you who, and what to say |
| "Only I know how to do this" | Week 1Every single day | Week 12 Written into steps your team or your AI follows |
| Hiring | Week 1A job post and a prayer | Week 12 Your AI Talent Recruiter writes the role and screens applicants |
| New leads | Week 1Referrals and luck | Week 12 A funnel you launched in weeks 10–12 |
| Your best hours | Week 1Admin and fires | Week 12 Marketing, sales and the work you love |
Your top 3 time drains come off your plate, and we measure the hours you get back, week 1 against week 12.
In 12 weeks, you walk away with
OFFER
A live offer and a working funnel
Your offer, page, follow-up and sales process, built and in front of real buyers.
SYSTEMS
Your AI Marketer + 7 AI agents
Trained on your business, your buyers and your voice. You own every one of them.
TIME
Your top 3 time drains off your plate
Automated, delegated or removed, with the hours you won back measured.
From people who've worked with us
VIDEO: 60–90 sec welcome from Masha + Warren
Your AI Marketer, and the 7 agents that work with it
Out of the box, AI is trained on the average of the whole internet, so it gives you average. Yours gets trained on you: your words, your clients, your offer. Garbage in, garbage out... so we start with what goes in.
Weeks 1–2
AI Marketer
Your business brain. It knows your offer, your buyer and how you talk, so every agent starts from you.
Week 3
Offer Optimizer
Turns what you sell into an offer with a price, a promise and words people say yes to.
Week 4
Landing Page Builder
Drafts the page for that offer in your voice, ready to connect to payment or booking.
Week 5
Relationship Manager
Remembers every conversation and tells you who to follow up with, and what to say.
Week 6
Content Agent
Turns your ideas into posts, emails and scripts that sound like you and point to your offer.
Week 7
Sales Agent
Preps you before a call, reviews the recording after, drafts the follow-up.
Week 8
Delegation + SOP Agent
Turns "only I know how to do this" into steps your team or your AI can follow.
Week 9
AI Talent Recruiter
Writes the role, screens applicants and helps you pick the right person.
Tuesday you learn it. Thursday you build it.
Mon
TueLearn the strategy · 12–2 PM ET
Wed
ThuBuild it, live · 12–2 PM ET
Fri
24 live classesTue + Thu, 12–2 PM ET (9–11 AM PT, 5–7 PM London). Close to an hour of every class is you building your own system while we watch.
3 Build DaysOne a month, a full day to finish, fix and catch up together.
Weekly reviewSend us what you built. AI checks it first, then one of us tells you what to fix.
Every class recordedFor the weeks life happens.
LeaderboardEach month the top implementer wins a private hour with both of us (we're competitive, and so are you 😎).
About 4 hours a weekPlus the Build Days. Most of that time is the work itself.
Weeks 3–4
Offer + page
Offer Optimizer, then Landing Page Builder.
Weeks 5–7
Get in front of buyers
Relationship Manager, Content Agent, Sales Agent.
Weeks 8–9
Get it off your plate
Delegation + SOP Agent, then AI Talent Recruiter.
Weeks 10–12
Launch
Connect everything, launch your funnel, plan your next 90 days. Then graduation.
Kickoff Tue Nov 3 · One Build Day a month · Holiday break Dec 21 – Jan 3 · Final class early February
Built for owners who already sell
LAUNCHER
Under $10,000 in sales in the last 3 months, or launching your next offer after years in business
Your focus: getting your offer live and in front of real leads.
SCALER
$10,000+ in the last 3 months
Your focus: automating what already works, winning back your hours and running your sales through the system.
Same room, same classes, different targets.
Skip this one if you're still deciding what business to start, you want it done for you without showing up, or you're after advanced AI engineering.
Two of us, in the room with you
We kept meeting the same owner: brilliant at what they do, buried in everything else, and doing their marketing at 11 PM (if at all). Masha knows how to get work off your plate. Warren knows how to sell. Put the two together and the hours you win back go straight into bringing in money.
PHOTO 2: Masha headshot
Masha Nova
The Strategically Lazy CEO
Founder of Freedom Builders and creator of the LEADER Framework. I left Russia at 17 with a one-way ticket and built my businesses around one obsession: what can I take off my plate today? AI handles the repetitive work. My virtual team handles what AI can't. I keep the 0.02% that was always mine.
10 years in business200+ business owners upgraded150+ talks around the world7 self-storage facilities in 3 states
PHOTO 3: Warren headshot
Warren McKee
Marketing + Sales
Warren leads the marketing and sales side. He came out of retirement to build this with Masha, and he created the personality assessment you'll take before kickoff. [WARREN FACT 1] [WARREN FACT 2] [WARREN FACT 3]
[WARREN STAT 1][WARREN STAT 2][WARREN STAT 3]
PHOTO 4: Masha + Warren working together
PHOTO 5: a real agent at work
Founding bonuses, yours when you join
1
Personality Assessment Workshop with Warren
Before kickoff. See where your genius is, where your hours leak, and which work drains you most.
2
Be Replaceable on Purpose Workshop with Masha
A week later. Turn those results into your list of what comes off your plate first, and who or what takes it.
3
4 months inside Freedom Builders
Tools, resources and a community of owners doing the same work, through the program and one month after.
4
WhatsApp support between classes
Ask in the cohort group and get an answer from us within 48 hours on business days.
The Do-the-Work Guarantee
Build all 7 agents, do the implementation work, and show us. If you still feel it wasn't worth what you paid, tell us within 7 days of graduation and we refund every dollar you paid.
We put it that way on purpose: this program is built for people who do the work. 💪
The Founding Rate
This is the first time we run Work Less, Earn More together. You help shape it, and the Founding Rate reflects that.
FOUNDING RATE
$3,000
$300 holds your seat today and counts toward your tuition
At kickoff: $2,700, or 3 monthly payments of $1,000 ($3,300 total with your deposit)
20 seats
Hold My Seat for $300Founding Rate open until Friday, Oct 30, 11:59 PM ET, or until the 20 seats are gone. After that, seats are $4,000.
Changed your mind? Your $300 is fully refundable until Oct 30.
FAQ
Two ways the next 12 weeks go
One way: everything keeps running through you. Marketing keeps getting the 10:52 PM slot, and February looks a lot like October....
The other way: by February your offer is live, 8 AI helpers that sound like you handle the first drafts of your marketing and sales, and your top 3 time drains are off your plate.
Same 12 weeks either way.
We have only one life in this body. Let's spend less of it doing work that isn't yours.
20 seats · Founding Rate until Fri Oct 30, 11:59 PM ET · Kickoff Tue Nov 3